As I sit here I am trying to think of what makes good PR. There is nothing concrete or for a sure success. There are a lot of things you can do, though, that may make things easier and at least get your name out there.
The most important thing is to get out. Attend social functions. I am not talking about a bar, but events that places like the Better Business Bureau and Chamber of Commerce put on. This is a great way to get a name for yourself. You may not get a client right away, but you will meet people, be able to hand out your business cards. Doing that you will have your name out there and next time people need your service they might think about you.
Become an expert. I have said it before, but it needs to be said again. You know your business better than anyone else, so let people know. Do not be afraid to tell people, especially the news media. Make people know that you are the one to turn to when their needs need to be met.
Host an event. There are many things you can do to make this happen. Simple things I have said before, like host a blood drive. You can also get really creative and do something like holding a rally outside your business. It does not have to be for a cause (although that would be better). Just get some people to be in front of your store, maybe holding signs stating what your business is, it can be that simple. Just be creative.
Twitter some. It may not sound like a great thing or even be something you are sure how to do, but learn it. It is a lot like going out to social functions. The more you do it, the more people will notice you. Just another way to get your name out.
There are lots of things you can do, but the important thing to remember is to get out there. If you do not tell people about your business they will never know about you and what you can do for them.
