Archive for the ‘Writing’ Category

How to Find Inspiration

Friday, May 1st, 2009

Whether a writer, a marketer, or a website designer, chances are you have trouble finding your next source of inspiration. Don’t worry if you can’t simply go to work producing a masterpiece; many (if not all) people, including myself, hold lack of inspiration as one of the biggest peeves and challenges in going to work every day.

If you’re having trouble with writer’s block, or anything similar, I’ve got a few things to try to create the spark necessary to light the fire of creativity.

I spy with my little eye…

Look around you. Everything is created out of some necessity or urge. Everything has a purpose. Televisions were created to provide entertainment in every household. Pianos were created to make pretty noises. Trash cans are collectors or holders of all things unwanted. Computers make it easier to produce, store, and transmit information.

Now think about your purpose. Find an urge which has not yet been fulfilled.

Talk to yourself

When I say talk to yourself, I don’t mean tell yourself what to do. Don’t say, “You should get back to work.” That won’t help. Rather, have a conversation. Ask questions. Every blog post I’ve ever written, and every word in every blog post, has come from a question.

Ask yourself, “What do I know? What can I share?” And when you’ve started writing, “What words will convey the meaning I want?”

Talent borrows

Read something that somebody else has produced. Read your favorite poem, or chapter, or quote. Find something that strikes a chord. Now emulate that. Think about how you feel reading it. Analyze it. Think about the genius, the emotion, that has created this work.

But Genius steals

Steal something. No, I don’t mean plagiarize. Take somebody else’s idea and turn it into your own. Improve upon it. Or argue with it. Critique it. Tear it to shreds. It doesn’t matter what you end up doing with it. Chances are, if you look at something somebody else (or even a younger you) produced, you’ll spot a major flaw, and you can easily advance it toward perfection.

Experiment

Bloggers and columnists share one trouble: the niche. In order to be successful, you must be narrow. Then, when you get readers, they will further push you into whatever space they need filled. You start as a jack-of-all-trades, producing your own fictional stories and motivational speeches, providing relationship advice, and making over rooms on your spare time. When you realize this is going nowhere, you choose to label yourself a psychology blogger. And then your readers turn to you for your relationship advice and only your relationship advice.

So to find inspiration, try something different. Write a pop song about how happy you are, rather than another politically-heated folk song. Discuss the pros of gay marriage if you’re against it. Focus on a Roman god instead of a Greek one. Just do something different. If you’re stuck on one topic, free yourself on another.

The most important thing to remember when trying to find inspiration is that it is intangible. There are no absolutes. There is nothing concrete to grab or chase. It comes and goes, and it always helps to be prepared for a time when you won’t be inspired. Unfortunately, it’s a fact of life, and will never change.

How Clean is Your Site?

Saturday, January 24th, 2009

Hello and welcome to How Clean is Your Site?, the show where we figure out just how much mess you’ve got laying around and cluttering up the interface. The problem goes like this: You’ve been looking at your conversion rates, your bounce rate, your number of views, or what have you, and realize you’ve got a problem: People aren’t coming, or if they are, they’re not sticking around. You’ve got a low PageRank, low visibility, high bounce rate, and this just needs to change.

Here’s how it works: You look at this list, skim for things that apply to you, check them off, and when you’re through you should either have a better-optimized website, or else you should probably go through again and be a little more honest with yourself. So what’s your problem?

I don’t have any visitors.

Well that’s quite a doozy to fix on our first try, but with a little hard work we can scrape off the excess, leaving a clean, highly visible website.

Is your website visible?

Basically, can people actually find you if they’re looking? Are you listed in search engines? Do you have links leading to your pages from other, larger websites? Can people find you if they’re not looking? Do you have advertisements on other, relevant websites?

Submit your site to all sorts of directories, feeds, what have you. Ensure you have good content first and don’t spam. Join a few online communities such as forums and be sure to include a link back to your website in your profile, signature, or whatever else is applicable.

Now, what’s another problem?

My bounce rate is high.

Well this is a pretty complicated fix that takes much research and insight. You see, when your bounce rate is high, it can mean a few things: first, it could mean you have boring content. Second, it could mean people simply can’t find your other pages, even if they’re looking. Third, it could mean they’re not sticking with your site long enough to read your content on the basis of how it appears.

Design is a major issue to be overcome. If you don’t have the skills, hire somebody else to fix your layout. Make sure it’s accesible, and not just pretty, as having to put forth effort to visit a website is definitely not on everybody’s to-do list.

If you have bad content, this is difficult to fix. If you’re not the most talented writer, you can still try your best. Be sure to proof-read to eliminate errors and maybe have others read over it before it’s published. Consider keeping every article for 24 hours like we do and make your changes when it’s “cold” in your mind and you can look at it more objectively.

If your site has a poor layout or if other pages are not easy to find, this is another potential contributor to a high bounce rate. For WordPress blogs, this is an easy fix: simply install a related posts plug-in. For other blogs, I’m not sure of a fix, and for general website constructed from scratch, the fix involves including a lot of extra links alongside your content. The best way for such sites is to switch to a content management system such as WordPress to include links for you.

Be sure to always include a link to your homepage from every page as it helps for search engine optimization and getting people to your homepage (and thus to the rest of your content).

Our final problem on today’s post:

I’m not getting any clicks on my advertisements.

Well, this is also a complicated problem. Not getting a good click-through rate on advertisements can lead to poor income which is less than the cost of hosting and a domain name (in other words, not worth your time and energy).

The solutions to this problem are mentioned all over Google’s adsense tutorials, Yahoo’s tutorial, etc. But it basically boils down to this: Have a good placement. First, be sure advertisements are “above the fold,” or visible without having to scroll down your pages. Make sure they look like they’re part of your content, but also that they stand out enough to avoid being simply ignored.

Another problem with this is many people using web browsers like FireFox also use AdBlock Plus. That means your ads aren’t visible to them. However, while it does kill some potential clicks, it shouldn’t be that detrimental.

That sums up this episode of How Clean is Your Site? Next time, we’ll tackle another tough issue: conversion rates. Thanks for viewing and be sure to stay tuned for Marketing With Butch.

Is Print Media Dead?

Wednesday, December 31st, 2008

All over the world, especially the United States, companies move their presence, their advertisements, their world from the recognizable world of print to the new, cryptic world of the Internet. This change of media has led to many newspapers packing up and calling it quits, magazines moving their articles online, and television stations including most of their popular reports on their websites.

Still, even in its final stages, print advertising placements are going for a much larger premium. I feel this is the reason for its demise. Print media is expensive; it’s concrete, it’s static, and it lasts forever. Once an advertisement has been printed in a newspaper, the advertisement survives until all issues of that newspaper have been removed from the planet. It will always be around to be seen.

The case is not such with online advertisements. Online, advertisements last as long as the funding does. They’re dynamic. They change at a moment’s notice, turning from Chevrolet to Amazon.com. With so many companies based online these days, print advertisements just don’t make sense. Additionally, they’re cheaper. It doesn’t cost nearly as much money to change a few pixels as it does to print enough newspapers to completely reach an audience.

It’s an age where a journalism degree and twenty years of experience won’t do well for job placement. As such, I ask the question: is print media dead? Is it dying? Will it make a comeback after this “awkward stage?”