Archive for April, 2009

Are Celebrities Destroying Twitter?

Monday, April 27th, 2009

A half-interesting article over at AlterNet raises the same question as in the title of this post: Are celebrities destroying Twitter?

Don’t write any “Well, he loves Oprah, so he’s biased”-style comments, please. I’m totally going to be a professional about this.

In fact, I’m going to open with this: Yes. Yes, they are (Maybe a lie, maybe not. We’ll find out later I suppose).

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I Made $6.84 with AdSense! You Can, Too!

Thursday, April 23rd, 2009

I’ve been waiting a while to run a post like this, but figured it would be considered “incentivizing clicks” by Google. Well, with an official zero advertising on this blog, bar a few affiliate links from October, there is absolutely no harm to come of posting this. Maybe. So, without further ado, here is how I made $6.84 in a year through AdSense.

Sometime around now last year, I started my first actually-displays-in-Google-results and gets-readers-style blog. I think it may have been a bit before, like March, when I signed up for AdSense, but it was close.

That said, I randomly checked out my account today. Naturally, I saw a line of zeroes, so, as always, I selected “All time” from the dropdown box.

$6.84.

Huh. I wonder why it went up.

Maybe Google just has sympathy for me.

That means I make about 13 cents a week from AdSense.

Hm, at that rate, I can pay for one of my five domain names in just a few more months.

Thus, I present to you the steps you can take in order to make $0.13 per week with AdSense:

Paste it onto non-targeted sites

Whether it be poor keyword selection, covering a wide variety of unrelated niches, or simply running it on a site whose audience doesn’t even view ads (e.g. Tech blogs which run articles about Adblock Plus), this is an important step to preventing bringing in the big bucks with AdSense.

Don’t optimize your positioning

To get the most bang for your buck, so to speak, put a well-blended 125×125 in your sidebar, below the fold, and past any content regular visitors will see, preferably surrounded by content nobody will read (a blog roll, for example). Don’t read about the heat map, don’t try different positions, and definitely don’t do any research.

Don’t get any traffic

Stumbling your own articles and putting them into irrelevant categories is a great way to kill any targeting you once had. Additionally, participate in social networks nobody uses, be very overbearing in your approach to drive away any potential interest, and always be sure to follow the three Bs: beg, bitch, and be beligerent.

Drive away any traffic you do get

  • Include a welcome message for stumblers asking for a thumbs up (remember the three Bs)
  • Fill your blog only with spam and pictures of your ugly puppy
  • Have an eye-disintegrating design
  • Provide no access to RSS/email subscriptions (you know, just to prevent any repeat visitors)
  • Insult any commentors (or don’t follow up at all)
  • Steal content from other sites with no attribution
  • Host your blog on a free service (preferably Blogger) or free hosting complete with banner ads
  • Provide no real useful information

Last but not least…

Take absolutely no advice whatsoever (not even your own!) related to making more money online.

Follow this post like The Bible (Or, you know, the Kama Sutra) and I guarantee you will make as little money online as is humanly possible while still running ads.

The “Why” Behind Networking

Monday, April 20th, 2009

It’s happened again. I’ve taken a plunge into a (semi-)new town, bringing along all my belongings, complete with emotional baggage and partner, and here I sit in my bedroom, where I’ve remained (more-or-less) for the last week. Due to the crushing fear that I will develop bedsores, I plan to go out and — dare I say it — meet new people on Monday. That seems ample time to prepare myself for the inevitable dirty looks and overwhelming pressure to actually speak with somebody I don’t know.

It’s not supposed to be this way: a professional, budding, bright-eyed and bushy-tailed young man being completely paralyzed by fear of rejection. Especially not somebody who so frequently talks about marketing and networking. But we all have our little secrets, hypocrisies, idiosyncrasies… Whatever you’d like to call them.

Thus, I write today not a how-to article on networking. Clearly, I’m bad at that. Rather, I present the “why” behind networking. The reason to get yourself and your business out there.

Have some whiskey, honey. Makes you feel better!

You see, we, as people, are urged by instinct to find a “place” (group) to belong. We become sick when we live in a life of anomie, which many sociologists use to explain the higher suicide rates in larger, anonymous towns than in small ones where everybody knows everybody.

It’s healthy, and at times downright mandatory, to put oneself on the forefront, meeting new people and making friends and comrades. Without doing so, many people go insane (there is truth in the cliche mad hermit in every wilderness book).

Oh, look, a butterfly!

Without others around us, we tend to lose focus. We develop poor manners, fleeting thoughts, and laziness. We need pressure in the form of several sets of eyes to actually do things. This is why bloggers burn out so quickly in the early stages: without constant readership to moan when they step out of line, they quickly give in, calling it quits, because there is no reason to go on.

Why don’t you call me a little more often?

It’s no secret: sometimes, we can’t deal with things on our own, and, just like the health aspects to meeting new people, it is necessary at times to have a shoulder to cry on. The only way to find these shoulders is to network.

And the final reason to network?

Hey, um… can I, like, borrow this?

Whether you want to build your business’s clientele, have a co-signer on your loan, bum a cigarette, or otherwise, the only way to accomplish any of these things is to have somebody to help you. You must get out there.

Now, I don’t think I’m at all qualified to preach about the “how” behind marketing, but I most certainly am qualified to talk about the why. After all, I’ve taken a freshman-level college sociology class. That means I know it all about people, right?

…Right?

So, readers, what do you think? Why do you continuously put yourself out there are the risk of failure and rejection?

It’s finally happened

Friday, April 10th, 2009

We’ve been redesigned. Now the blog looks a lot more like MNP Hoppal.

How do you guys like it? Let us know in the comments.

Oh, and by the way, if any of y’all know how to avoid the problem with whitespace going over the image in the sidebar upon scrolling, I’m completely out of ideas… Please share.

The Schools of StumbleUpon

Friday, April 10th, 2009

Taking a completely random survey of the Internet over the past year or so, by throwing a rock in any given direction, you’re bound to find more than one article about this hip new thing called Social Media Marketing. It’s different from search engine marketing in the sense that you’re optimizing your content through making it genuinely interesting rather than making it easier for search engines to read. A common up-hill battle many people face is doing these both at the same time, but that’s an article for another day.

What I’m here to talk to you about today, specifically, is StumbleUpon, and the arguments I typically hear for and against it.

StumbleUpon accounts for X% of the traffic my blog receives

You’ll often hear some success stories from people preaching this ubiquitous service, quoting parts of their analytics application, revealing insane traffic spikes. Some people even accomplish upwards of tripling their traffic just by getting a few people to hit the thumbs up.

Unfortunately, what they’ve forgotten to tell you is that traffic from StumbleUpon tends to be that of very fickle people. These are the people who are looking for pretty pictures, list posts, and some form of political argument. If you have a gorgeous, yet politically charged, photo next to the catchiest title in the world, you’ll probably get some decent traffic. Unfortunately, if your blog post is focused on fixing your finances (or web development…) and isn’t in the form of “Best Tools for X,” don’t expect a bounce rate lower than 75% and definitely don’t expect the average time on-site to be higher than 30 seconds.

StumbleUpon is the worst source for conversion rates ever

On the opposite end of the spectrum is the other kind of person obsessed with numbers, just in a negative way. These are the ones who put tracking numbers on every letter they send just to make sure they can obsessively check which marketing material has done its job.

These people are the ones who will complain about anything they don’t feel is worth their time and StumbleUpon is definitely one of the opportunities in their firing lines.

They feel that the two or three new readers from a successful StumbleUpon campaign are not worth the time it took to submit a review. While I can see the point here, and the frustration, any new reader, to me, is worth much more than that.

StumbleUpon… Oh, yeah, I’ve heard of that

This is what you’ll typically hear from bloggers who aren’t concerned with traffic, an audience, making money online, visibility, or even making it through the month. You’ll recognize them by their long, in-depth content with no particular purpose other than to express how they feel.

They don’t know what StumbleUpon is, what it does, or how it works. They just write away until their little hearts’ content and move along at a later date.

Unfortunately, this is the boat Butch and I fall into.

I use that to find cool pictures!

Another kind of blogger who might be considered out-of-the-know, these people might not even be bloggers at all. In fact, they account for the high bounce rates and low time-on-page metrics, because all they want is a pretty picture, a funny joke, or a junk e-mail to pass along. Don’t worry too much about pleasing these people if you have any actual content, because you won’t. Don’t sell out and put up some pictures just for them. Granted, it’s a good idea either way. I just don’t like pictures.

Yeah, I love it! By the way, plz like and review!

Oh, the world of the SU spammer. These are the people who start following you at 3:32 AM. They seem nice enough, but when you add them, suddenly you’re flooded with bizarre pages which have no relevance to your interests whatsoever.

Most spammers find SU very beneficial, as most don’t have the heart to Just Say No. Unfortunately, this won’t change any time soon, so it’s best to just remove them and move along.

While I’m positive I’ve missed many schools of thought on StumbleUpon, I think most people fit into one of the above. Whether they brag or complain about metrics, chances are they are incapable of seeing the other side.

If you find people to be completely clueless as to the advantages (Me, for example), you should enlighten them, as they’ll quickly succumb to the logic and jump on the bandwagon.

If you find people to be spammers, however, ignore them immediately.

No, I will not like and review. Not even if you say, “Please.”

8 Reasons Why List Posts Are Killing You

Wednesday, April 8th, 2009

I’m participating in Darren Rowse’s 31 Days to Build a Better Blog month, mostly because I’m left feeling insecure with our whole two regular readers. For the record, if you haven’t signed up, you probably should, because it seems to be genuinely helpful to building a half-way decent blog, and I’m a firm believer that if you work on something regularly for thirty days, obsessing constantly, you’ll have a good product by the end.

Day 1 involved building an elevator pitch which I’m going to somehow incorporate into the non-existant about us page on this blog, as I think we came up with a pretty damn good one.

Day 2 is titled “Write a List Post.” My initial thought was “Oh, sweet Jesus, unsubscribe now!”

Forgive me for ranting (yet again), but I have a couple things I need to get off my chest.

Note now that I do not think list posts are inherently bad. I think there are many valid reasons for writing one and the advantages are there. I just think they’re a bit overdone.

Without further ado, these are my 8 reasons to not right a list post.

1. You’re not thinking about it

This is what most people tend to do when they write a list post, using an abused formula: Top + [Number] + [Strong Hyperbole (e.g. Deadly, Super, Totally Retarded)] + What you’re summarizing + (optional) Of [current year].

Examples off the top of my head:

  • Top 100 Deadly Social Media Tools of 2007
  • 20 Incredibly Stupid Moves a Business Can Make in 2008
  • 99 Obvious Reasons Why I Hate List Posts
  • etc.

A formula, like a list post, is not inherently a Bad Thing. However, when not thought out, it is a deadly, totally stupid, insane (etc.) thing. Much like pointing a loaded gun on yourself, at one point, you’re going to shoot yourself in the foot.

2. You’re not genuinely helpful

This is what happens to 98% (made it up, but it’s close) of the list posts I read:

  1. Scan the title. Still interesting? Move on.
  2. Read the bolded parts of the intro. Still have my attention? Move on.
  3. Scan the list for software I already know/quotes I’ve already heard/a picture that seems relatively cool compared to the rest of the BS the post is filled with/etc. Probably not interesting anymore, but for the sake of argument:
  4. Leave a comment saying, “Yeah, I’ve heard of [GIMP/'Long is the road that out of darkness leads up to light'/Ophelia by John Everett Millais]. Thanks for the great list. Keep ‘em coming.”

Then I hit the stumble button and hope I don’t come across another list post. The point is that I, and most bloggers, are productive people, and like to feel that we’ve not wasted our time on something. If you have a list of provocative quotes that changed the face of the world, then go for it. If you have a list of 10 programs that everybody and his grandmother has heard of, don’t end the title with “You Need To Know About.” Please.

3. You’re alienating your audience

While list posts are an excellent tool for getting a lot of traffic (nobody’s going to argue that), they’re also a great, easy way to completely rid yourself of any subscribers you may have at the time. If you go from genuinely helpful to social media whore overnight, and continue that trend too long or too frequently, you’re going to lose your subscribers. If you have to write a list, include some semblance of value for your regular readers, or you’re going to lose them (if you happen to lose them, feel free to send them our way).

4. I’ve read this before

A reader shouldn’t feel like he or she has read this post a million times elsewhere. Such is the problem with software posts. If we already know about it, stop.

5. I know this already

Similarly, a reader should have to actually think about the content at hand and be learning something new (this is just like the “being useful” problem).

This is definitely the pitfall I’m hitting on this post. You all know this already. But for whatever reason, you’re still doing it! Stop!

6. You’re trying to summarize a complicated problem into “10 Easy Steps You Can Do Today!”

One of the best things about such posts is that they tend to inspire action. It’s one at a time. This is how goals are broken down by millionaires: turn it into a list of next actions that take just a moment to complete. It’s one of the best ways to motivate yourself.

Unfortunately, there are problems not meant to be solved or explained in 10 steps. This is why The Simple Dollar broke down “fixing your finances” into 30 days, each with its own step, explanation, actions, and motivator. It’s a complicated process and it takes time. If you make it 10 easy steps, it’s either going to have to be a very superficial problem or a very superficial fix for a complicated problem. If you must solve a problem, please, provide yourself ample time and opportunity to do so.

7. You’re doing it just to linkwhore

If the only reason you have for writing a post is to generate traffic, and you’re not trying to actually help, provide good content, or inspire people, don’t publish it. Hold on to the post until it actually helps somebody.

8. You’re doing it wrong

This isn’t so much a problem, but rather a summary: If you’re breaking more than one of these rules, writing fluff with the intent to generate traffic while using a formula, then you’re doing it wrong.

So, again, forgive me for complaining, but I fear hitting the stumble button with all the trite content I’m discovering these days. Please, for the love of puppies, stop producing useless content.

Surviving the Economy

Tuesday, April 7th, 2009

People keep linking the state of the economy to many things, but regardless, it is here and happening. So what can you do to keep from letting this affect you too much? First off, pick up the pieces and move on.

Some important things to remember right now is absorb, assess, and then act. Knowledge without action is impotence. If you do not act, nobody will find you. Keep getting out and doing things.

Avoid the comfort zone. It is not going to save you. There is nothing wrong with paying for a movie for the guy or family behind you and then leaving your business card; your name is out there then. There are lots of things you can do.

Put things into perspective. Things may be tough but it will not go away without persistence. What you do will determine how well you will survive. You have made it this far, keep doing what you were, but step it up and be creative.

Do not fear. That will only cause you grief and lots of stress. This happens and it has happened before.  Don’t negate your own power. Whatever you’ve been dealt, know you can deal with it.

Getting A Name

Tuesday, April 7th, 2009

As I sit here I am trying to think of what makes good PR. There is nothing concrete or for a sure success. There are a lot of things you can do, though, that may make things easier and at least get your name out there.

The most important thing is to get out.  Attend social functions. I am not talking about a bar, but events that places like the Better Business Bureau and Chamber of Commerce put on. This is a great way to get a name for yourself.  You may not get a client right away, but you will meet people, be able to hand out your business cards. Doing that you will have your name out there and next time people need your service they might think about you.

Become an expert. I have said it before, but it needs to be said again. You know your business better than anyone else, so let people know. Do not be afraid to tell people, especially the news media. Make people know that you are the one to turn to when their needs need to be met.

Host an event. There are many things you can do to make this happen. Simple things I have said before, like host a blood drive. You can also get really creative and do something like holding a rally outside your business. It does not have to be for a cause (although that would be better). Just get some people to be in front of your store, maybe holding signs stating what your business is, it can be that simple. Just be creative.

Twitter some. It may not sound like a great thing or even be something you are sure how to do, but learn it. It is a lot like going out to social functions. The more you do it, the more people will notice you. Just another way to get your name out.

There are lots of things you can do, but the important thing to remember is to get out there. If you do not tell people about your business they will never know about you and what you can do for them.

Getting Noticed At Almost No Cost

Sunday, April 5th, 2009

There are many ways to get your business noticed. Many of them are either free or at a very low cost. The most important thing is that they create a virus. When you get people talking about your business, even if those people do not become clients, some of the people they talk to may become clients. None of these are new. They have been done before, but you can do them and put your own spin on them. So here are a couple cheap ways you can have  fun and make others notice your business.

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10 Absolutely 100% Necessary Tools for Becoming a Web Developer. Period.

Saturday, April 4th, 2009

So I’ve been stumbling again. As much as I hate what I’m becoming (A total bitch), I can’t help but go off on another rant. Today, I found three different articles containing not much more than a laundry list of “necessary” tools for budding web developers. The last one particularly ticked me off, because it mentions Photoshop, Dreamweaver, and other proprietary, expensive software. And yet the author had the gall to include GIMP as an honorable mention. Really?

Guess what? I started designing websites hand-coding HTML in Notepad and testing by uploading it to a website hosted on Tripod.

I seem to have learned the crap just fine. I don’t make the prettiest things ever, but my code works the way I want it to, and I didn’t need the frickin’ Zend editor to hold my hand while I wrote it.

So here are ten tools you actually need to become a web developer. Forgive me in advance if I come off as bitter.

1. A brain

This is the most important possession, before any software, any book, any forums. You need to have a functional brain and you need to know how to use it.This goes hand-in-hand with

2. Patience

Patience is a virtue. And if it’s not yours, you just picked the wrong career field. I’ve spent hours trying to make a CSS-based layout work the way I mean it to just to find I forgot to set a margin to 0. I’ve spent hours staring at a line in PHP, targeted by the error message, just to find the line before didn’t have a semicolon at the end. You need patience, and you need to survive kicking your own ass a few times. If not, you won’t be a web developer; you’ll be a failure.

3. Some form of motivation

This is another necessity that goes across many professions. If you’re not motivated to learn, continue to learn, and practice, then you’re going to fail. Period.

4. The ability to read

Web development (along with most other professions) require the ability to read, comprehend, and retain information. It also requires you to be able to apply this newly found knowledge to a project through which you may learn.

5. Creativity

This isn’t just artistic ability (i.e. making things look pretty). You can follow the golden ratio and base everything off a blue-black-white color scheme and make any website pleasing on the eyes. But for solving problems, figuring out how to go about doing something, and even simply finding a starting point, you need to be creative. There was no roadmap to creating a CMS when I started out. I just started with a log in system and ended up with WikiHowNot.

6. Knowledge of Google

You need to know how to use Google to efficiently find answers to questions, because trust me: you will have many. If you don’t know what a particular error message means in PHP, you must be able to find it without spending hours, or else you’ll forget what you were even supposed to be doing in the first place.

7. Support

Whether it be a forum where you can ask questions or another individual “in the know,” you need somebody who can help out and give you a shoulder to cry on when things go wrong. Again, trust me: it will hit the fan. It also helps to motivate you if you have somebody constantly nagging you about the status of your project.

8. Something to teach you

Find a forum, a website, a book, a video, a class, a tutor, or anything else which can teach you web development from beginning to end. W3Schools is a good place to start for HTML. Then you can find a good PHP-education site and pick it up there. Just pick a place and stick with it. If you do happen to go with PHP, by the way, pay special attention to security, or else.

9. Inspiration

This is sort of like creativity. You need something which will inspire you to keep learning and continuously work on projects. I don’t care what it is – money, a muse, the ability to impress your honey. Either way, find something to inspire you and keep you hard at work.

10. A text editor

In other words, a computer with a functional operating system. For Windows, Notepad. For Linux running Gnome, gedit. Pick one. Pick one you like. Ignore fancy bells and whistles (except syntax highlighting… that’s a nice one). You just need something which allows you to save an HTML file, and go from there.